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Kenny Choo/Jane Yang, art directors
Kenny Choo/Stephen Kong, writers/creative directors
Eddie Booth/Ruth Lee, executive creative directors
Alex Kai Keong, photographer
Leo Burnett Shanghai, ad agency
Y+ Yoga Center, client
Y+ Yoga Center wanted to generate brand awareness amongst the rapidly growing group of health-conscious Shanghai urbanites. The posters were developed which had the front and back of the yoga practitioner printed on either side, then the posters were pasted halfway on a wall allowing the upper half of it to fall over thus showcasing the prowess of the yoga practitioner. 16 x 29 1/2, 4-color.
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