Research shows that 99.99% of dogs don't read. Hence, we opted for a simple visual solution to remind dogs that Milk-Bone creates dog excitement. The other .01% of dogs that do read received a 230-page report chock full of illuminating pie charts, competitive analysis, company stock earnings and a detailed history of the product's genesis titled, 'And lo! Let There Be Milk-Bone!' The jury is still out on which approach was more effective. 16 1/2 x 23 1/2, 4-color.