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Raghu Bhat/Manish Bhatt, design directors
Manish Bhatt/Renu Karwa/Manasi Kotian, art directors
Raghu Bhat, writer
Prasoon Joshi, creative director
Govind Pandey/Nagesh Pannaswami, project directors
McCann-Erickson Mumbai, ad agency
Vikram Garga, Johnson & Johnson, Band-Aid, client
Our client wanted some innovative shop posters highlighting the washproof property of Band-Aid. We used the graphics of desert creatures like scorpions, camels and lizards to create the distinctive shape of the Band-Aid strip. For added impact, we juxtaposed these against graphics of water creatures like fish, octopus and sea horse. 25 5/8 x 34 1/4, 4-color.
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