Art Director Matthew Petty faces a few challenges designing the cover for The San Francisco Chronicle's weekly entertainment section. First, the image must convey the cover story theme without needing a headline. Next, he has to contend with 4-color printing on pink-colored newsprint. For this Mother's Day package, he enlisted a tattoo artist from Mom's Body Shop, in the Haight, to do the inking on our manly momma's boy model.