These frames are culled from the CMT Music IDs that wrap CMT's daytime music hours and are the principle component of the CMT re-branding experience. By fusing modern design conceits with visual icons of country music and culture, we developed a package that celebrates the kind of down-to-earth authenticity that is at the heart of the music and we opened the door to a whole new audience by putting an honest but stylish face on a very traditional genre.
