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Micah Kasman/Mathew Squillante, designers
Jim Ales, art director
Ann Caudle, illustrator
Monterey Bay Aquarium, client
Not all seafood is caught or farmed in ways that protect the ocean. The Monterey Bay Aquarium Seafood Watch program helps consumers to make informed choices when buying and ordering fish. How to convey complex information without overwhelming (turning off) the audience lead to our Fish Fact Cards. Begin with one simple fact and make an emotional connection. An awareness campaign that educates the audience in small, manageable doses.
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