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Don Cleland, designer
Don Chisholm, creative director
Dossier Ceative Inc., design firm
iv cosmeceuticals, client
We created a radically different display system for the new iv hair care products. This innovative unit elaborates on the medical motif of the brand, and is for display inside salon and retail environments. It was built with shock value and visual impact in mind. With two iv drip bags on top, the stand's clinical, minimalist feel is memorable and eye catching. By generating salon demand, it has added to the success of the brand.
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