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Jeff Harrison, designer
Ian Grais/Chris Staples, creative directors
Rethink, ad agency
Solo Mobile, client
Solo Mobile is a sub-brand of Bell Canada. It has a younger, edgier image appealing to hip youth who rely on mobile technology to keep in touch with friends. The design gives the illusion of a floating handset surrounded by hot orange geometric connectors, an identity that demonstrates being connected as a group.
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