Carnivale lotion packaging | Communication Arts

James Hoke, art director/illustrator
Alan McCoy, writer
Vincent LoPresti, creative director
Signal, design firm
Supre, client

Designed as free-form color and energy, Carnivale possesses a personality unlike anything in the indoor tanning industry. Priced as a premium lotion, it needed to capture its audience much like a piece of modern art.

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