The scent, a dry vanilla martini, evokes an exclusive nightlife experience. The package communicates through oversized marquee lettering and materials inspired by a velvet rope barrier. Kitschy foil stamping on a flocked substrate is reinvented in this upscale application. The cigarette box proportion derives from the tobacco base note of the fragrance itself. For maximum shelf impact, two or four boxes can be rotated to reveal the intriguing wraparound type treatment as shown.
