The partnership of a leading winemaker, grapgrower and distributor sought a brand name and design concept for their product. They jokingly described themselves as a three-ring circus, partly referring to the winemaker's name, Ringland. Our solution: Although we thought the idea had merit, the circus didn't seem appropriate for a fine, expensive wine. A magician performing the three-ring trick was perfect positioning. The red panel represents a ticket to the show.