The previous admissions materials for the Art Institute of Boston didn't reflect the quality of the school or the type of students they wished to attract. We partnered with research firm Topic 101 to survey high school students online and then incorporated their feedback into the design. The result: a 200-page book shot entirely by AIB photography students giving a sense of what the school is really like and a 20% increase in applications. 6 1/2 x 8 1/2, perfect-bound, 4-color, fold-out front and back covers.
