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Craig Clark, designer/illustrator
Steve Tolleson, design director
Tolleson Design, writer/design firm
David Peterson, photographer
Rene Rosso, production manager
Gmund, client
Gmund announces the modernization of a classic line through an updated color palette, new swatch collection and engaging ad campaign. The Ever promotional volume tells a story of timelessness through photography reproduced on the stock's warmest hues interlaced with flowing typography. This finely textured paper lends itself seamlessly to the reproduction of high-quality imagery, allowing Ever to perform as a versatile commercial stock with a nostalgic streak and an appeal to an international market. 48 pages, 8 1/2 x 11 1/2, perfect-bound, 4-color and PMS.
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