Strathmore writing paper brand was reintroduced by VSA for Mohawk Fine Papers, specifically to appeal to the visual identity design market—individual graphic designers, design firms and corporate design departments. The Strathmore promotions and accompanying Web site offered practical advice and inspiration for identity design. 38 pages, 6 x 8, perfect-bound, 6-color and metallic ink. Die-cut pages, fold-out back cover.
