To highlight the new stochastic screening technology offered by Phoenix-based O'Neil Printing, Rule29 crafted a memorable and unique promotional piece. It relates the enjoyable tale of Mr. Cato (short for Staccato), who undertakes a journey to discover what makes him special. Along the way he learns to share that with the world. The final piece was a journey itself, with Rule29 traveling around the country and working with several collaborators to make the piece complete. Four-panel fold-out CD holder, 5 5/8 x 3/4, with 4-color 28 page Lyric Book.
