AtEdge is a series of publications that connects top-echelon assignment photographers with the world's most influential art directors. We partnered with Serbin Communications in 2002 to develop its first AtEdge program, including identity system, marketing brochures, advertising and source book system. HDA designs a fresh look for the series each year, while maintaining the unique and high-end quality of the AtEdge brand. The concept and materials attracted twice as many photographers as originally anticipated. 4 1/2 x 6, four books in multi-colored boxes, 4-color throughout.