To instantly communicate the originality and commitment of Shout Radio Productions to the medium, we called on radio's iconic history. We caricatured the owners as amiable vacuum tubes, printed halftone radio dials on multicolored letterhead reminiscent of Hollywood revision pages and designed an 'ooh, what's this?' CD mailing package. Perforated business cards double the exposure but claim singular wallet space. Materials and font choices prove at once familiar and all-new. Happy radio guys.