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Jillian Frey, designer/art director/chief creative officer
Pete Josephs, production artist
UpFront Productions, design firm
Lee Ann Chin, client
The Leeann Chin takeout packaging was designed to represent the restaurant's key message, 'Asian to Go' by highlighting its vibrant approach to easily accessible, healthy and colorful food. The packaging solution was achieved through graphics that communicated an effervescent energy with a string of ever-changing symbols. Finally, bold, unique colors were chosen to represent the restaurant's hip and unexpected approach to Asian cuisine.
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