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Alex Rice, designer
tda advertising & design, design/ad agency
Thomas Dooley, creative director
Bliss Organic Ice Cream, client
Bliss is the most amazing ice cream ever and is 100% organic. We decided to go completely away from standard natural food packaging. There are no pictures of cows or barns, no brown and green colors or rustic fonts. The idea was to make modern packaging that made you long for what was inside the container whether you were into organic food or not. The colors tell the story.
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