The objective was to redefine Jacksons as the definitive premium tea brand. The technique and language of tea blending is an art form in its own right. To communicate the brand's unique way of blending and to convey its quintessentially English heritage, the pack is used as a canvas and the leaves as the subject. To create exquisite pieces of fine art, tea leaves were shot using photograms and sunlight, achieving the purest results.
