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Matt Davis, designer
Jenn Huckins, art director
Jason Koertge, writer
Steve Flood, creative director
nonbox, ad agency
Handsome Smooths, client
In a world overrun with mass-produced brands, Handsome Smooths was created to serve as a badge standing for values long-forgotten. That simple can be bold, that subtle can be distinct, and that true character can never be manufactured. The packaging for their line of boxers was developed for men who still live these values.
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