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Art Lofgreen, designer/creative director
Jonathan Arvizu, illustrator
Catapult Strategic Design, design firm
Zwick Construction Company, client
This commercial construction company wanted a logo identity that communicated their brand position for providing outstanding personal service in an industry that often overlooks the need to build human relationships instead of just brick, mortar and steel. Using the iconic construction worker, our solution balances the human side of the business with tangible building materials (the I-beam). The mark serendipitously forms the letter Z as an additional memory device for the company name.
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