The perception in the beauty/spa industry is that fast equals cheap. We solved the brand identity challenges by combining an elegant visual palette with a wry, attitude-charged copy style. The materials (such as letterhead, gift bags, boxes and business card-holders) had to fulfill multiple purposes as well, in order to stretch the limited-production budgets and also had to be flexible to withstand the ever-changing world of fashion. Blink, and you may miss it.
