Our challenge was to create a dynamic annual report for this internationally recognized medical institution. Targeted to the donor base, staff, peer institutions and the community at large, our solution begins with a visual barrage of media coverage of a ground-breaking medical development. While the coverage creates intrigue and lends both credibility and impact, the report continues by suggesting that the institution's true drive is improving the quality of life for each and every patient. 68 pages, 9 1/2 x 13, perfect-bound, 4-color.
