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Sean Carmody/David Mashburn, designers
Sean Carmody, art director
Todd Lamb, writer
Linus Karlsson/Paul Malmstrom, creative directors
Thomas Hannich/Lars Topelmann, photographers
Karla Olmedo, producer
Mother, ad agency
LVMH, 10 Cane Rum, client
The 10 Cane materials were inspired by the jokes, stories and riddles told by Sir Royalty, the unofficial king of Trinidad. Royalty is a Trinidadian legend. He tapes laminated artwork inside his mini-van and invites all people to enjoy the fruits of his labor. Each 10 Cane piece was scrutinized by none other than Sir Royalty, prior to its release into society. Each passed with his seventeen star approval rating. 66 pages, 10 x 10, perfect-bound, 4-color and opaque varnish, embossed cover, die-cut recipe cards bound-in.
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