This is a booklet for introducing Chocolate Rain, a renowned fashion jewelry do-it-yourself shop in Hong Kong. The designer made use of sewing of the thread to reflect and emphasize the DIY element of the shop. The irregular folding and special binding are another touch of the concept and spirit. 138 pages, 4 1/2 x 6 1/2, perfect-bound, 4-color, self-cover with string closure. Multiple elements include cloth rivet, die-cut and string attachments.