, designer/art directorBrian Murray
, writerLiz Paradise
, group creative directorDavid Baldwin
, executive creative directorDavid Perry
, photographerIan Goode
, photo editorChelsie Irby
, studio artistSuzanne Moore
, ad agencyPolaris Industries, Inc.
ATV brochures tend to be glossy, fancy affairs. The likes of which are hardly befitting of the dirty work these machines are capable of handling. Packed with riding tips, packing lists and machine diagrams, this brochure looked and felt as if it could be carried along on the most extreme backcountry missions. In essence, elevating the piece from a lowly brochure into the definitive ATV handbook. 44 pages, 6 3/4 x 10 1/8, 4-color and metallic ink. Die-cut cover.