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Amanda Linder/Michael Vanderbyl, designers
Michael Vanderbyl, art director/creative director
Penny Benda, writer
Jim Hedrich, Hedrich Blessing, photographer
Vanderbyl Design, design firm
Teknion, client
This was developed as our client's industry was recovering from the recession. The concept engages the classic quandary of whether the glass is half-full or half-empty. The brochure encourages the positive perspective of the glass being half-full by presenting uplifting facts about the world around us. 34 pages, 7 x 9, 4-color, chip-board cover attached to paper.
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