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Winnie Tsang, designer
Rory Hanrahan, art director
Dave Clark, writer
Linus Karlsson/Paul Malmstrom, creative directors
Clay Enos/Getty Images, photographers
Helen O'Neill, producer
Mother, ad agency
TBS, client
The Dept. of Humor Analysis are highly competent scientists. However, they know little about design. So creating their Humor Survey was going to be no laughing matter. After rounds of revisions we decided to rip off an old SAT booklet. If we ever get to design something like this again, we'll rip off this humor study. Because we did this one, it won't really be cheating, it'll be called 'doing our style. 36 pages, saddle-stitched, 8 3/8 x 10 7/8, 4-color throughout.
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