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Audelino Moreno, designer/art director
Frank Gjata/Angela Reid, writers
Paul Evers/Frank Gjata, creative directors
Bruce Jackson/Pete Stone, photographers
Alice LeBlond/Kerry McDole, production managers
René Bristow, strategist
tbd advertising, ad agency
Deschutes River Conservancy, client
The Deschutes River Conservancy is dedicated to improving the quality and level of stream flow in the Deschutes basin. Our intention was to elicit an emotional response compelling readers to join their efforts. Rather than focusing on the technical aspect of their work, we emphasized the importance of the river to the average person. Dramatic images depicting a complete absence of water add to the poignancy of the question 'What if there was no river?' 16 pages, 9 x 12, saddle-stitched, 4-color throughout.
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