MTV On Air Design, design/client
Rodger Belknap/
Romy Mann, MTV On Air Design, design directors
Pakorn Bupphavesa, PSYOP, animator
Jeffrey Keyton, MTV On Air Design, chief creative officer
Eben Mears, PSYOP, Flame artist
Brett Goldberg, PSYOP, editor
Marie Hyon/
Marco Spier, PSYOP, directors
Lucia Grillo, PSYOP/
Raffaela Saccone, MTV On Air Design, producers
It has been said that 'God is in the details.' Thalt sentiment is strikingly rendered in a series of new station identification spots for MHD. The revolutionary network will feature exclusively HD work and 5.1 surround sound from MTV, VH1 and CMT. Psyop designed six 15-second station IDs which are extracts from a strikingly detailed 90-second film, also to be aired in its entirety on MHD. The film focuses on amazingly-detailed themes of crows, birch trees and forests; painstakingly designed HD imagery that plays beautifully in the stark white landscape. The music is a modern adaptation of Beethoven's 'Moonlight Sonata' as created by Drazen Bosnjak, founder of Q Department. The subtle, yet visceral imagery of the spot was created using a combination of SOFTIMAGE|XSI and Autodesk Maya for 3D, with Adobe Photoshop and Discreet Flame for effects and finishing.