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Tony Malcolm/Guy Moore, creative directors
Jim Thornton, executive creative director
Daniel Cohen/Graham Fink, directors
Emma Gooding, producer
Leo Burnett Limited, London, ad agency
Ronald McDonald House, client
This fun animated spot uses toys to emulate a child's road home to a Ronald McDonald House. The animated toys move to the music of 'I Wanna go Home' from the Beach Boys. The spot announces the news that RMCC has opened 30 new homes with the tag 'Children recover quicker when mum and dad are nearby which is why RMCC has opened 30 homes from home near hospitals and hospices.' At the end we see that this is a child, who lies in a hospital bed, dreaming up the toys' road home.
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