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Helen Choi/Chris Clyne/Mathew Cullen/Christian De Castro/Jesus de Francisco/Ron Delizo/John Fan/Jesse Franklin/Mark Kudsi/Paul K. Lee/Grace Lee/Nick Losq/Rob Resella/Jake Sargeant/Mike Slane/Danny Zobrist, designers
Motion Theory, design/production company
Pete Conolly/Mark Kudsi, Goodby, Silverstein & Partners, art directors
Stephen Goldblatt, Goodby, Silverstein & Partners, associate creative director
Mathew Cullen/Rich Silverstein/Steve Simpson, Goodby, Silverstein & Partners, creative directors
Mike McKay, Goodby, Silverstein & Partners, group creative director
Danny Yoon, 1.1 VFX, Inferno artist
Dayton & Faris, director
Vi Nguyen, visual effects supervisor
Hilary Bradley, Goodby, Silverstein & Partners, producer
Josh Reynolds, Goodby, Silverstein & Partners, executive producer
Goodby, Silverstein & Partners, ad agency
Hewlett-Packard, client
The HP 'Hands' global campaign presents visual autobiographies of well-known achievers, including snowboarder Shaun White, musician Jay-Z, musical mastermind Pharrell Williams, billionaire Mark Cuban and reality-show pioneer Mark Burnett. The campaign focuses on a story told by the hands of each person, without ever revealing their face. As the subjects talk, their hands seem to pull the topics of conversation out of thin air, creating a trail of visual clues that eventually unveils each identity. Along the way, the conversational hand gestures combine seamlessly with Motion Theory’s design and animation, creating an effortless dance between words, ideas, and one-of-a-kind visual effects. The results stretch the boundaries of style to boldly echo each personality, and reinforce the idea that the computer is one of the most personal things we own. The 'Hands' campaign marks the continuation of an ongoing collaboration between Motion Theory, Goodby, Silverstein & Partners, and HP, going back to the start of the company’s '+' HP campaign, a pioneering combination of animation and cinematography. "HP Hands/Shaun White" :60 IShaun White (VO): It's my own little world in there. I've got guitar lessons I've downloaded. Chords, new riffs, all kinds of stuff. My airplane survival DVDs. They seriously save my life on these long flights. I like to take tons of crazy photos. That's my dad sleeping. Oh man, that's my friends video. He's insane. I'm kinda all over the place with my music, I like everything. Just get a little playlist and go ride with it. What else? Here's my page on MySpace. I love that photo. Whenever I get a new game I always go online and I find out the new cheat codes so I could just beat it faster. Artists e-mail me graphics for my snowboard line. Love this, lose that. Oh here's this jacket I'm designing. It's got a gold satin lining. It's been a popular year for gold. I pretty much got a random life. Never know where the snow's gonna fall. Anncr. (VO): HP Pavilion entertainment notebooks with Intel Centrino dual mobile technology. (Super/VO): The computer is personal again.
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