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Kaan Atilla/Helen Choi/Chris Clyne/Mathew Cullen/Christian De Castro/Jesus de Francisco/Ron Delizo/Gabe Dunne/John Fan/Jesse Franklin/Mark Kudsi/Paul K. Lee/Nick Losq/Rob Resella/Jake Sargeant/Mike Slane/Danny Zobrist, designers
Motion Theory, design/production company
Kaan Atilla/Pete Conolly, Goodby, Silverstein & Partners, art directors
Stephen Goldblatt, Goodby, Silverstein & Partners, associate creative director
Mathew Cullen/Rich Silverstein, Goodby, Silverstein & Partners/Steve Simpson, creative directors
Mike McKay, Goodby, Silverstein & Partners, group creative director
Danny Yoon, 1.1 VFX, Inferno artist
Dayton & Faris, director
Vi Nguyen, visual effects supervisor
Josh Reynolds, Goodby, Silverstein & Partners, executive producer
Goodby, Silverstein & Partners, ad agency
Hewlett-Packard, client
The HP 'Hands' global campaign presents visual autobiographies of well-known achievers, including snowboarder Shaun White, musician Jay-Z, musical mastermind Pharrell Williams, billionaire Mark Cuban and reality-show pioneer Mark Burnett. The campaign focuses on a story told by the hands of each person, without ever revealing their face. As the subjects talk, their hands seem to pull the topics of conversation out of thin air, creating a trail of visual clues that eventually unveils each identity. Along the way, the conversational hand gestures combine seamlessly with Motion Theory’s design and animation, creating an effortless dance between words, ideas and one-of-a-kind visual effects. The results stretch the boundaries of style to boldly echo each personality, and reinforce the idea that the computer is one of the most personal things we own. The 'Hands' campaign marks the continuation of an ongoing collaboration between Motion Theory, Goodby, Silverstein & Partners and HP, going back to the start of the company’s + HP campaign, a pioneering combination of animation and cinematography. "HP Hands/Jay-Z" :60 Jay-Z (VO): Got my whole life in this thing. Check out this new song I'm mixing. Still rough. All artists say that. Got the new RocaWear campaign. Shot it in Aspen, think it's kinda cool. Love playing chess online. Hold on, this game is over. I wonder if he knows. Vacation photos you won't see in the tabloids. New Frank Gehry plans for my team in Brooklyn. See that? Cool. Just started organizing my world tour. Trying to be a rock star and a role model. Gotta track all my investments because I'm retired, right? My passport says Sean but you may know me by another name. Holla. Anncr. (VO): HP Pavilion entertainment notebooks with Intel Centrino dual mobile technology. (Super/VO): The computer is personal again.
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