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Chuck Tso, art director
Eric Schutte, writer
Eric Silver, executive creative director
Bill Bruce/David Lubars, chief creative officers
Betsy Jablow, producer
BBDO New York, ad agency
Steve Pacheco/Karen Rogers/Laurie Tucker, FedEx, clients

FedEx was looking for a bold and innovative idea to announce its new online office supply store, fedexkinkos.com. The result was big. Literally. Oversized sculptures of highlighters, white-out bottles and desk lamps were placed in various high-traffic outdoor locations and played off the natural environment. All to remind people to get their office supplies from fedexkinkos.com.

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