The SET Wallcovering Systems exhibit was designed to launch the national wallcovering brand at NeoCon. The design was inspired by modular homes and Hollywood trailers. In a normally predictable wallcovering market, this unique exhibit highlighted the product's atypical approach to color and pattern. We also designed all of the products for Set. The exhibit's design features include internal and external product, custom furniture for storage and Eames rocking chairs for the front yard.