The poster campaign for Reebok PlayDry brings to life in an impactful way the breathability of its apparel range by constructing a tank, skirt and crop top out of holes. In doing so, it demonstrates in a direct manner how air can flow through freely allowing skin to breathe. Posters were hung in-store as point-of-sale materials. 13 x 20, 4-colors, posters have die-cut holes.
