Wink was asked to develop a reusable and recyclable shopping bag. As we discussed ideas in the office, I was unwrapping a package and thought, 'Why not find another use for this material?' The concept was to print graphics on the smooth side of the bubble wrap. The interior of the bag, or the bubbled side, provided cushioning and support for items placed within. It is easily reused, either for another shopping trip or for packing material.