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Brizida Ahrnsbrak, designer/illustrator
Thomas Dooley, creative director
tda advertising & design, ad agency
Shrewd Foods, Inc., client
Shrewd Food Brownies are gluten-free. They also taste very good. It was a given that we wanted them to appear appetizing and make people think 'brownie' when they first set eyes on the packaging. But our larger goal was to add a little European folklore and mystery to the brand. Since Brizida Ahrnsbrak, the designer and illustrator, is both Portuguese and mysterious, everything worked out beautifully.
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