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Rio Miura/Jon Weber, designers
Metromint Creative, design
Sam McMillan, writer
Jon Weber, creative director
Rio Miura, executive creative director
Soma Beverage Company, LLC, client
The introduction of this new product offering (mint water) in the competitive bottled water market necessitated a design that stood out on the shelves. A tall and slender custom PET bottle, an oversized metallic pressure-sensitive label and a field of vibrantly colored dots conveyed its unique flavor profile, while the typographic treatment expressed the simplicity and purity of its contents. Because of its surprisingly bold taste, a system to measure the relative degree of 'mintiness' was developed to build consumer expectation.
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