Drawing from a more progressive European design influence, Anthem removed the extra layers common to carbonated soft drinks, boiling each flavor down to its essence. Simple, bold and fun, the design has universal appeal. Each can's artwork is iconic, accentuating specific characteristics that consumers associate with each fruit. In addition to framing the artwork, the parentheses subtly insert an explanation of each can's contents. This unified, refreshing and consistent new look offers an eye-catching presence in the soda aisle.