Waitrose briefed us to create a new identity for its range of breadsticks that had been under-performing, due to lack of visibility within the store. Our solution was to focus on the Italian heritage and educate consumers to the difference between Grissini (everyday and kids love them) to Torinesi (pre-dinner party nibble with additional ingredients). This was achieved through the use of actual-size photography of the product against a distinctly rustic graphic background and, of course, defining the product in large type!