The Chopra Center for Wellbeing, co-founded by renowned writer and scholar, Deepak Chopra, M.D., sought to leverage its unique integration of modern science and ancient wisdom by expanding into contemporary Ayurvedic consumer products. We revitalized the Center's graphic identity and designed a system of dosha-balancing teas, supplements, aromatherapy, bath/body and beauty products. Each category features formulations for Vata, Pita and Kapha mind-body dispositions while individual packages use a combination of graphic symbols and color to denote its benefit.