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Sandra Funatake/Nadia Livshits, designers
Leonardo Aranda/Lesley M. Horowitz, senior designers/photographers
Lesley M. Horowitz, art director
Dominic Sinesio, creative director
Leonardo Aranda, production designer
OfficeLab, Inc., design firm
The Chopra Center, client
The Chopra Center for Wellbeing, co-founded by renowned writer and scholar, Deepak Chopra, M.D., sought to leverage its unique integration of modern science and ancient wisdom by expanding into contemporary Ayurvedic consumer products. We revitalized the Center's graphic identity and designed a system of dosha-balancing teas, supplements, aromatherapy, bath/body and beauty products. Each category features formulations for Vata, Pita and Kapha mind-body dispositions while individual packages use a combination of graphic symbols and color to denote its benefit.
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