This optometrist practice was looking (ahem!) for a simple, memorable logo. After pages of sketches and ideas, we discovered a similarity between a b, a d and a pair of eyeglasses. Then it all came into, um, focus. The clean, bold, line illustration is the very model of classic understatement, and the 'bridge' between the two letters implies a partnership of strength and, yes, vision (OK, we'll stop now).