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Nina Masuda, designer
Leslie Smolan, art director/principal
Shannon Koy, project manager
Carbone Smolan Agency, design firm
Bideawee, client
Bideawee has been helping to build safe, loving, long-term relationships between people and animals for over a century. Considering its long history as one of the nation's leading nonprofit animal shelters, it was a challenge to introduce a fun, modern look and feel to Bideawee's identity. We chose a playful color palette of brown and magenta, and married it to interchangeable dog and cat symbols, appealing to both camps of animal lovers.
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