In 2006, Steelcase began to rebalance their business model from 'back-end' restructuring to a 'front-end' focus on profitable growth and innovative product development. To communicate the shift, we hijacked the common practice of writing 'This page left intentionally blank' on unused pages within the 10-K and gave it a humorous twist. Each backside narrative page is left 'intentionally blank' and accompanied by a reference to the facing page which elaborates on front-end activities. 116 pages, 10 3/4 x 8 1/4, saddle-stitched, 2-color.
