Jennifer Higgins/
Megan Oiler, art directors
Chris Minesinger, writer
Tamara Dowd, creative director
Karen Zuckerman, chief creative officer
KC Kratt, photographer
Bob Nelson, production artist
Sharri Luefschuetz, production manager
Courtney Dahl, project manager
Hirshorn Zuckerman Design Group Inc., design firm
Julia Cartwright, American Legacy Foundation, client
The American Legacy Foundation's annual report not only covered their many accomplishments and challenges, but also highlighted the ongoing need for fundraising. The design, a newspaper/magazine hybrid, allowed the annual report to live as an editorial piece. By focusing on the many voices that are helping to build a world where young people reject tobacco and anyone can quit, the report let readers easily scan for articles that touched them on a personal level. 40 pages, self-cover, 11 x 14, saddle-stitched, 4-color.
