, art directorsChris Minesinger
, writerTamara Dowd
, creative directorKaren Zuckerman
, chief creative officerKC Kratt
, photographerBob Nelson
, production artistSharri Luefschuetz
, production managerCourtney Dahl
, project managerHirshorn Zuckerman Design Group Inc.
, design firmJulia Cartwright
, American Legacy Foundation, client
The American Legacy Foundation's annual report not only covered their many accomplishments and challenges, but also highlighted the ongoing need for fundraising. The design, a newspaper/magazine hybrid, allowed the annual report to live as an editorial piece. By focusing on the many voices that are helping to build a world where young people reject tobacco and anyone can quit, the report let readers easily scan for articles that touched them on a personal level. 40 pages, self-cover, 11 x 14, saddle-stitched, 4-color.