First Marblehead Corporation is involved in the business of private education lending. The nature of the business, as well as the services First Marblehead offers, are quite complex and difficult for many to understand, so when it came to creating a corporate brochure, simplicity was the greatest factor. Large typography and imagery give the book presence, while the smart writing makes difficult concepts easy to read and understand. 28 pages, 10 x 15, perfect-bound, 2-color.
