At the time we were planning this catalog, I was pushing to create our own eco T-shirt print shop. We just didn't have the money, yet we had the budget to do a foreign photoshoot. The day we were supposed to confirm flights, I cancelled the whole trip. We put the money towards our own eco T-shirt print shop, and we photographed every last detail. That became our catalog. So we got two for the price of one, said co-founder David Hieatt. 116 pages, 6 1/2 x 8 3/4, perfect-bound, 4-color.