Key Gordon's objective was to create a movement to fight climate change. The easiest way to lower greenhouse gas emissions is to conserve energy. So Key Gordon coined Flick Off. The action kit, part of a multimedia campaign, features stickers, ring bands, flyers, a stencil and a book. Designed to use as little paper as possible, the outer package, letter, tips and stencil are all part of the same sheet. Printed on FSC-certified EarthChoice paper.